THE SNEAKY CAPTION TRICK YOU’LL WISH YOU KNEW SOONER
Using Instagram for business? Make your SALES posts on Instagram INSTANTLY more effective with this copywriting tip.
"I feel like i have to post FLUFF to get likes"
"People like my posts... Until I talk about my service"
"I get engagement on IG but ZERO sales"
➡️ Is this you? You’re not alone.
First, I want you to know it's totally normal for your 'salesy-posts' to get less traction on Instagram than your funny reels trends or how-to posts.
Especially if you're in a heavy sales period (like a product launch or a sale). You probably find you post more but get fewer likes and comments - that's totally par for the course!
BUT you can totally still inject marketing magic to increase engagement, EVEN when you're selling something!
💰 Recently we had a client with less than 3k followers launch a sales post that got almost 200 likes and 37 SAVES! That means people loved that we were selling to them so much, they saved it for later!
I teach small business owners how to write sales content in a way that makes their followers LOVE being sold to... and I'm gonna give you a tip right now so you can too:
🔥 ALWAYS MAKE YOUR POST ABOUT YOUR READER.EVEN WHEN YOU’RE SELLING.🔥
Here's an example:
❌ "I'm so excited to share my new product with you"❌
This sentence is about ME; not YOU.
Here's a better version:
✔️ "What if I told you, you could get qualified leads directly from Instagram?"✔️
There we go! That's about the READER; not myself.
Let's try another one:
❌ "I want you to build a marketing strategy that is strategic, easy to implement and makes you money"❌
Oooh so close! Let's make this about the reader, and what they want most:
Here's a better version:
✔️ "You are totally capable making money directly from Instagram."✔️
SIMPLE WRITING TIP = HUGE IMPACT ON YOUR READER.
Talk soon,
Jenna
PS. I went LIVE on Instagram to give a ton of tips about writing what I call "Posts That Sell" AKA: Posts that directly make you money. Click here to check out the video!
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Jenna Warriner is a Publicist Social Media Expert. In her program INSTAGRAM: Your Magic Marketing Machine, she teaches small business owners how to find their people on Instagram so they can make more money.
